The mission of the College of Business is to offer programs of study to students to prepare them for positions in business, finance, or government; to enhance the professional development of those already employed, and to provide an academic framework for graduate study leading to professional positions. The purpose of the College of Business is to provide quality education for all students, teaching them to think independently, to communicate, to make decisions, to solve problems, and to be life-long learners. To carry out its mission and support its purpose, the College of Business has established the following seven goals:

1. Provide for continuous improvement of the programs within the College of Business in keeping with the standards set by Athens State University, SACS (The Southern Association of Colleges and Schools, and ACBSP (The Accreditation Councel of Business Schools and Programs).
2. Place excellence in teaching as the number one priority for serving students and for evaluating faculty.
3. Encourage growth and diversity in the faculty and student body.
4. Seek community and business relationships for advice and support of student and curriculum needs.
5. Maintain cooperative working relationships with other educational institutions to facilitate student transfer, maximize resource utilization and provide quality programs.
6. Support a quality-based, equivalent learning environment for students in all settings.
7. Graduate students who will be academically and professionally prepared by the quality teaching programs of the College of Business for work in an increasingly diverse, global environment.