Athens State University is pleased to announce the appointment of Christopher Latham as Director of Public Relations, Marketing & Publications. Latham holds a Bachelor of Science degree in business management from Athens State University and a Master of Business Administration degree in marketing from Columbia Southern University. He most recently served as Vice President, Marketing Director for CB&S Bank in Russellville, Alabama, where he served over 10 years.
Latham specializes in strategic marketing communications and digital marketing delivery, leveraging social networks and interactive media to create value-based relationships. During his tenure at CB&S Bank, he helped grow the bank’s presence within a footprint of 55 offices across three states.
According to Dr. Keith Ferguson, Athens State’s Vice President for University Advancement, “Athens State University’s strategic plan includes marketing initiatives to grow student enrollment, and we are confident that Chris will be a great asset in meeting these goals. We are pleased to have him join our efforts at Athens State University.”
Latham will begin his duties at Athens State University on March 1.