The Athens State brand is more than our name, our logo, and our school colors. Our brand provides us direction, keeps us on mission, and demonstrates how we speak about ourselves to every student, employee, alumnus, and community member. It’s how we differentiate ourselves from competing universities and help students understand the value of a degree from Athens State.
More specifically, the Athens State brand distinguishes the upper division experience. Simultaneously, the brand helps unite us in purpose, while informing transfer students, students who work, and students with families that Athens State provides a flexible, affordable way to get a quality education and finish a degree.
The new Athens State logo, redesigned to reflect our position as a top-tier university offering the highest quality modern education.
While Athens State no longer has sports programs, Hebrew the Bear has been a constant presence on campus as a mascot for students.