The BS in Marketing and Analytics program will prepare students for careers in digital marketing, marketing analytics, and marketing management. The curriculum has been built upon a strong foundation in business principles demonstrated by adherence to the requirements of the Accreditation Council for Business Schools and Programs (ACBSP).
What You’ll Learn in
Marketing and Analytics
Students will be able to apply marketing and business analytics to real marketing needs through hands-on learning. Experiential learning opportunities will include building and running digital marketing initiatives through a partnership with various stakeholders at Athens State University and/or the community.
Grow in Your Career With Marketing and Analytics
The Bureau of Labor Statistics projects that marketing research analysts and marketing specialists should see a 22% employment increase from 2020–2030. The substantial increase also lands market research analysts and marketing specialists on the BLS list of Most New Jobs between 2020–2030, coming in at number 11 with a projected 163,300 new jobs. The demand for Market Research Analysts and Marketing Specialists according to Occupational Outlook is expected to rise 19% nationally and 28.16% in the State of Alabama.