Building recognition for Athens State University is critical to fostering community support, alumni activity and donor interest, as well as attracting the highest quality students, faculty and staff. This is accomplished by determining the right messages for target audiences and developing marketing objectives, strategies and tactics to communicate effectively.
What We Do
University Marketing is Athens State’s in-house agency for marketing and communications. The group is structured as an advertising or public relations firm, emphasizing marketing strategy, account service, graphic design, production, media relations, social/emerging media, photography and video. Our services include:
- Developing and implementing promotional plans, special events, multi-media presentations, and advertising and social media campaigns
- Serving as a liaison between the University and the media to ensure that accurate information is communicated to the public, as well as organizing press conferences and receptions for significant announcements
- Producing a variety of printed materials and other collateral
- Preparing web and electronic publications
- Providing creative direction and design for official University website pages