Taking Pictures of Founders Hall

Brand Resources

It's How You Finish.

The Athens State brand is more than our name, our logo, and our school colors. Our brand provides us direction, keeps us on mission, and demonstrates how we speak about ourselves to every student, employee, alumnus, and community member. It’s how we differentiate ourselves from competing universities and help students understand the value of a degree from Athens State.

More specifically, the Athens State brand distinguishes the upper division experience. Simultaneously, the brand helps unite us in purpose, while informing transfer students, students who work, and students with families that Athens State provides a flexible, affordable way to get a quality education and finish a degree.

Athens State University Logo

The new Athens State logo, redesigned to reflect our position as a top-tier university offering the highest quality modern education.

Hebrew the Bear Logo

While Athens State no longer has sports programs, Hebrew the Bear has been a constant presence on campus as a mascot for students.

View the Athens State Brand Guidelines

Learn about our brand story, which explores who we are, who we serve, and why we exist. See our new logos and brand colors. And discover what we mean by "It's How You Finish."

Download Brand Collateral & Other Resources

Need to update the University logo on a document or presentation? Click here to download brand collateral and resources. Feel free to reach out with any questions or if you need assistance!