100%
Online Coursework
$270
Tuition Cost per Credit
2 years
Average Completion*
Create. Analyze. Optimize. Grow.
Great marketing is more than a creative idea. It’s knowing your audience, understanding the data, and using what you learn to make smarter decisions.
The Bachelor of Science in Marketing & Analytics at Athens State University combines marketing strategy with data-driven analytics to prepare you for the way modern organizations connect with their customers.
From digital campaigns and consumer insights to marketing research and performance measurement, you’ll develop the skills to create marketing strategies — and understand what makes them work.
Program Overview
The Bachelor of Science in Marketing & Analytics prepares you for careers in digital marketing, marketing analytics, and marketing management. You’ll build a strong foundation in business while developing specialized skills in digital marketing and business analytics.
Through hands-on experiential learning, you’ll have opportunities to apply what you learn to real marketing challenges, including developing and executing digital marketing initiatives in partnership with community stakeholders.
Program Details
Today’s marketers have more information than ever about their customers. The advantage belongs to professionals who know how to turn that information into insight — and insight into action.
The Marketing & Analytics program combines the creative and strategic side of marketing with the analytical skills needed to understand audiences, measure performance, and make informed business decisions.
You’ll explore areas such as:
- Digital marketing and marketing analytics
- Consumer behavior
- Market research
- Data-driven decision-making
- Social media and digital communication
- Business and data analysis
Your Career Advantage Starts Here
Every organization needs to understand its customers — and today’s marketing professionals need to understand both people and data. That combination creates opportunities across industries, from advertising and retail to health care, financial services, technology, manufacturing, nonprofits, and more. This program can prepare you for careers in digital marketing, marketing research, analytics, marketing management, and related business fields.
Explore your career pathways with the Bachelor of Science in Marketing & Analytics, including anticipated salaries, annual job growth, and even active job listings through the Career Concourse portal.
$74k
Advertising Manager Estimated Entry Salary
$79k
Advertising Manager Estimated Median Salary
Estimated salary and employment information based on labor market data provided by Career Concourse and is intended for informational purposes only. Actual salaries and employment outcomes vary based on factors such as experience, location, industry, and employer and are not guaranteed upon degree completion.
Admissions & Aid
Athens State University is proud to offer the lowest tuition of any public, four-year university in Alabama, making it possible to earn an advanced degree while keeping your education affordable. Combined with flexible online learning, scholarships, and financial aid opportunities, our Marketing & Analytics degree delivers exceptional value and a strong return on your investment.
Why Choose this Program at Athens State?
Life doesn’t stop while you’re earning your degree. That’s why the Marketing & Analytics degree is offered entirely online, allowing you to complete coursework when it fits your schedule without sacrificing academic quality.
Built for Today’s Professionals
You shouldn’t have to choose between advancing your education and advancing your career. Athens State’s degree programs are designed with working professionals in mind. Flexible learning options allow you to pursue your degree while continuing to meet your professional and personal commitments.
Invest in Your Future The Smart Way
Athens State University is committed to providing an affordable, high-quality education. As Alabama’s most affordable public, state university, we give you the opportunity to earn an advanced degree while making a smart investment in your future, without unnecessary debt. Plus, our learning partnerships make a degree from Athens Sate even more accessible.
Learn from Experienced Faculty
Our faculty combine academic excellence with real-world accounting and business experience, bringing current industry practices into every course. At Athens State, you’re not facing the journey alone—our dedicated, knowledgeable faculty and staff walk alongside you each step of the way, providing personalized guidance and support.
Additional Information
Our Faculty
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*Average completion time varies by student and depends on prior credits
transferred to Athens State and the number of courses taken per semester.
Please consult with your Student Success Coach and faculty advisor for your personalized plan of study.